Working with an internet marketing consultant for the very first time can be a challenge due to the different elements that you need to think about. Will they understand your service or items? How will they work with you and your team? Will they deliver on what they promise and will they be cost effective?
These are very important questions that you will be seeking answers for and by doing some due diligence,you make sure to find the right person for your service.
Here are 9 points you must think about as you want to work with an online marketing consultant:
1. What is their experience?
There are various kinds of internet marketing consultants operating in various sectors and you need to be sure the person you work with has experience within your industry. For instance,a B2B online marketer will have various skills and experience from one that remains in the customer retail sector.
So,this is an important indicate think about and you must make sure that they understand the nature of your service,industry patterns and what your objectives are.
2. Who have they dealt with in the past?
Request for references from past clients and check out the full list of clients they’ve worked for. This must provide you a hint of their experience because if they have dealt with comparable businesses then you are at a benefit.
3. Which sectors have they worked in?
Some sectors overlap and an online marketing expert that has worked within the B2B services sector will likely bring important skills to the customer services sector. That’s because much of the issues around the nature of services like their being intangible and being taken in at the time they are produced are really comparable.
4. Are they a freelancer or firm online marketer?
With the development in Internet access around the world and fast connection speeds,it has become a lot easier to work with clients and partners who are throughout the world. So an SEO freelancer in India for example is able to provide the same or an even better service than a local online marketer.
This has also been assisted by freelance websites such as Individuals Per Hour and Elance that have thousands of signed up online marketers who provide a terrific service. Likewise,the ranking and review systems on these websites make it easier to select a freelancer that has the skills you require.
The other 2 choices include utilizing a digital online marketer or working with a firm that has a vast array of skills and a team of experts that can help in developing online campaigns,digital copywriting,e-mail marketing,social media and more.
5. Where are they based?
If you choose to work with a freelancer,it’s a benefit if you can satisfy up face-to-face to go over strategy. That method you will develop a stronger relationship and it will make sure that you are both on the same page as relating to plans for your service.
6. What certifications do they hold?
A degree or diploma in marketing is an excellent start,however it is not necessary particularly in the online world where experience and technical skills are more vital. However,itis necessary to have the fundamental marketing skills of market research,consumer and competitor analysis strategy and other skills which are taught at colleges and universities.
7. Do they have online reviews?
If you prepare to work with a freelancer or firm,then it’s likely that they have reviews for work they’ve carried out in the past. Have a look at these reviews to see what other clients have to state about their skills,work principles,experience,action times and so on. Likewise,if you can get references from past clients that would be extra valuable to you as you make your decision.
8. What do they charge for their services?
Employing an expert ought to be cost effective for your service and no matter how outstanding they are,if you can not satisfy their costs then it’s better to look somewhere else. Freelancers are available at cost effective rates on websites like Elance,however these websites are more suited for one-off jobs and tasks.
9. Are they released or an author?
This one is not as essential as the other points because there are numerous marketing experts that have not released posts or a book. Naturally a marketing specialist that is recognised as a professional and is released is a benefit over one that is not,because they will have demonstrated deep knowledge in their field and be respected too.